Why is color so important?
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- Yellow
- Optimistic and youthful
- Often used to grab a viewer’s attention
- Orange
- Aggressiveness
- Used as a call to action and attention grabber
- Red
- Energy
- Increase heart rate and creates urgency
- Often seen with a sale or references to food
- Pink
- Romantic and feminine
- Used to market products and services for women and young girls
- Blue
- Creates the sensation of trust and security
- Often used by banks and businesses
- Purple
- Soothing and clean
- Often relates to beauty or anti-aging products and services
- Green
- Associated with wealth
- Easiest color for the eye to process and used with finance or entertainment websites
- Black
- Powerful and sleek
- Seen as luxurious and sophisticated